The most popular vacation inspiration sites are: Over 37% use social media specifically for travel inspiration.Roughly 69% of the worldwide population uses social media platforms for travel-related needs.About 70% of Americans update their Facebook status while on vacation.Every week, 1M+ travel-related hashtags are searched on Instagram.Friends’ photos on Facebook influence over 50% of users’ travel plans.When it comes to Millenials specifically, that number rises to 97%.

Over half of vacationers (60%) post photos on social media while away.

About 52% of travelers decided to visit a specific destination after seeing its image/video from friends, family, or peers on social media.

Roughly 40% of Millennials pick holiday destinations based on how Instagrammable the pics will be.

Almost six out of 10 travelers (58%) believe frequent social media use negatively impacted their most recent holiday.

Nearly 46% of Americans want to make followers jealous with their travel experience.

Over half of travelers (55%) spend between 30 and 120 minutes daily on social media.About 89% of US vacationers checked social media during their most recent holiday.That’s why at Passport Photo Online, we’ve decided to compile the most recent and valuable statistics on how social media shapes tourists’ choices in 2022. So much so that many have started to choose holiday destinations based on how “Instagrammable” the pics will be. Social media has a ripple effect on many aspects of our lives, including travel.

Statistics on effects of social media